What color car sells best? ——Analysis of popular car color trends in 2023
Recently, consumption trends and consumer preferences in the automobile market have once again become a hot topic. By combing through hot topics on the Internet in the past 10 days, we found that the impact of vehicle color on sales has attracted much attention. This article will combine the latest data to analyze the most popular car colors and the reasons behind them.
1. Ranking of global best-selling car colors in 2023
| Ranking | color | Market share | year-on-year growth | Most popular models |
|---|---|---|---|---|
| 1 | white | 38% | +2% | SUV/electric vehicle |
| 2 | black | 22% | -1% | limousine |
| 3 | gray | 18% | +5% | sports sedan |
| 4 | blue | 12% | +3% | New energy vehicles |
| 5 | red | 7% | flat | sports car |
2. Consumer psychology behind color preference
1.White continues to lead: White vehicles have an absolute advantage, mainly because of their characteristics such as stain resistance, large appearance, and high value retention rate. Especially in hot areas, white is preferred for its ability to reflect sunlight.
2.The rise of gray: Data shows that gray is the fastest growing category, reflecting consumers’ pursuit of low-key luxury. High-end gray tones such as metallic gray and cement gray are particularly popular.
3.New energy vehicles prefer bright colors: Blue has outstanding performance in the field of electric vehicles, which is consistent with the positioning of new energy brands that emphasize technology. The number of special color order orders for brands such as Tesla and BYD has increased significantly.
3. Analysis of regional market differences
| area | Most popular colors | special preferences |
|---|---|---|
| North America | white/black | Pickup trucks prefer dark colors |
| Europe | gray/blue | Popular bright colors for small cars |
| Asia | white/silver | Strong demand for pearl paint |
| middle east | white | Gold decoration is popular |
4. The impact of color on the value of second-hand cars
The data shows that there are significant differences in the value retention rates of vehicles of different colors:
| color | 3-year value retention rate | 5-year value retention rate |
|---|---|---|
| white | 65% | 55% |
| black | 63% | 52% |
| gray | 68% | 57% |
| blue | 60% | 48% |
| red | 58% | 45% |
5. Emerging car color trends in 2023
1.Two-color body: Two-color designs such as black and white, gray and blue have become popular, especially among young consumers.
2.matte paint: The demand for special texture colors such as matte gray and matte green has increased by 200%. Although the price is higher, the supply exceeds the demand.
3.Color changing paint: With the advancement of technology, special paint that can change with the angle of light has begun to enter the high-end market.
6. Advice to car buyers
1. Considering local climate conditions, light colors are preferred in hot areas.
2. For business use, it is recommended to choose stable colors such as black and gray. For personal use, you can choose according to your preference.
3. Although special colors are individual, they may affect future resale prices and repainting costs.
4. New energy car owners can boldly try brand-specific colors, which can often enhance recognition.
In short, vehicle color selection needs to take into account personal preferences, usage scenarios and market trends. Current data shows that neutral colors such as white and gray are still safe choices, and consumers who pursue individuality have more and more novel choices.
check the details
check the details
en
