What toys do men like to play with? Inventory of hot topics across the Internet
In recent years, the male consumer market has gradually become a hot spot, especially male toys (including adult toys, collectible models, technology products, etc.) that have continued to gain attention. This article will combine the hot topic data from the entire Internet in the past 10 days to analyze the types of toys preferred by men and their trends, and present them in structured data.
1. Top 5 popular male toy types
| Ranking | Toy type | Popular keywords | Heat index (last 10 days) |
|---|---|---|---|
| 1 | Adult stress relief toys | Fidget spinner, pinch music, magnetic ball | 85,200 |
| 2 | Technology digital | Drones, VR equipment, smart watches | 76,500 |
| 3 | Model figures | Gundam, Lego, Iron Man figures | 68,300 |
| 4 | outdoor sports equipment | Camping tools, fishing rods, binoculars | 52,100 |
| 5 | board game cards | Magic: The Gathering, Poker, Script Killing Items | 47,800 |
2. Analysis of male toy consumption trends
1.Explosive growth in decompression toys: Affected by work pressure, searches for stress relief toys such as magnetic balls and fidget spinners increased by 120% year-on-year, becoming the new favorites of men in the office.
2.Technological toys “high unit price”: The average price of drones, VR equipment, etc. exceeds 3,000 yuan, but male users have a strong willingness to purchase. JD.com data shows that male buyers account for 73%.
3.Emotional consumption continues: Men born in the 1980s prefer model figures. The sales of IP derivatives such as Gundam and Transformers increased by 45%, and the premium of some limited editions exceeded 10 times.
3. Comparison of regional consumption differences
| area | Most popular toys | Per capita consumption amount (yuan) |
|---|---|---|
| first tier cities | VR equipment/smart watches | 4,200 |
| Second and third tier cities | Camping equipment/fishing tools | 1,800 |
| Fourth and fifth tier cities | Board game cards/models | 600 |
4. Expert opinion: Three major potentials of the male toy market
1.Enhance social attributes: Script-based games and card toys drive offline social interaction, and the relevant market size is expected to exceed 5 billion in 2025.
2.Technology empowerment upgrade: The search volume for AI interactive toys (such as intelligent robots) increased by 200% monthly, becoming a new growth point.
3.Demand from seniors emerges: Men over 60 years old have a 35% increase in interest in educational toys (such as Go and assembly models).
Conclusion
It can be seen from the data that the male toy market has expanded from traditional "boy toys" to needs of all ages and multiple scenarios. In the future, products with a sense of technology, sociality and emotional value will be more popular. Merchants need to pay attention to regional differences and subdivisions to accurately meet the "toy happiness" of male users.
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