What exhibition will the toy trade show? ——Inventory of hot spots in the global toy industry in 2024
As the toy industry continues to innovate and upgrade, major toy exhibitions and hot topics around the world continue to attract attention. This article will combine the hot spots on the entire network in the past 10 days to sort out the recent toy industry trends for you, and predict possible exhibition highlights in 2024.
1. Recent hot topics in the toy industry
| Topic Category | Specific content | heat index |
|---|---|---|
| sustainable toys | Demand for toys made of environmentally friendly materials surges | ★★★★★ |
| smart toys | AI interactive toys become the new favorite | ★★★★☆ |
| nostalgic toys | Retro toys return to market | ★★★☆☆ |
| educational toys | STEAM educational toys continue to be popular | ★★★★☆ |
2. Forecast of major global toy exhibitions in 2024
| Exhibition name | Holding time | Venue | Expected highlights |
|---|---|---|---|
| Nuremberg International Toy Fair | January 30-February 3, 2024 | Nuremberg, Germany | Sustainable toys zone, new smart toys |
| Hong Kong Toy Fair | January 8-11, 2024 | Hong Kong, China | Asian market trend releases, licensed toys |
| New York Toy Fair | September 2024 | New York, USA | Innovative Toy Award, Nostalgic Toy Exhibition Area |
| Shanghai Toy Fair | October 2024 | Shanghai, China | Rise of local brands, educational toys area |
3. Five major trends that may emerge at the 2024 Toy Fair
1.Environmentally friendly materials become standard: Each major exhibition will set up a sustainable toy area to display toys made of degradable and recyclable materials.
2.Deep integration of AI technology: From simple voice interaction to personalized learning, AI toys will present richer application scenarios.
3.Frequent cross-border cooperation: Co-branded products of film and television IP, game characters and toys will become the focus of the exhibition.
4.Strengthening of educational functions: STEAM education concept will further penetrate into the design of various types of toys.
5.Adult toy market expands: Collectible toys and decompressible toys will get more display space.
4. Exhibition Suggestions
For toy manufacturers, the 2024 exhibition will be an important stage to demonstrate their innovative strength. It is recommended to plan in advance:
- Pay attention to the registration deadlines of major exhibitions
- Prepare samples of new products in line with trends
- Design interactive booth solutions
- Collect market feedback data
5. Consumer expectations
| consumer group | Looking forward to the direction | Proportion |
|---|---|---|
| parents | educational value | 45% |
| children | Interesting | 30% |
| collector | scarcity | 15% |
| adult | Decompression function | 10% |
To sum up, the 2024 toy exhibition will become the vane of industry trends, from environmentally friendly materials to smart technology, from educational functions to emotional value, fully demonstrating the innovative vitality of the toy industry. Manufacturers should pay close attention to these trends and plan ahead to stand out in the fierce market competition.
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