What is the name of the big lobster caught in the sea? The new favorite food and beverage hotly discussed on the Internet
Recently, the "Big Lobster" set meal launched by Haidilao has become a hot topic on social platforms, triggering extensive discussions among consumers and industry observers. This article will sort out the hot content in the past 10 days and present relevant information through structured data.
1. Event background
Haidilao will pilot the "Big Lobster" set meal in some cities in early September 2023, focusing on high cost performance and fresh ingredients. The product quickly appeared on the hot search lists on Weibo, Douyin and other platforms, and related topics have been read more than 200 million times.
| platform | topic name | Reading volume | amount of discussion |
|---|---|---|---|
| #What is the name of Haidilao big lobster# | 120 million | 85,000 | |
| Douyin | Haidilao hidden menu | 80 million | 123,000 |
| little red book | Haidilao new product review | 50 million | 67,000 |
2. Product details
Based on consumer feedback and official information, the core features of this product are as follows:
| Project | content |
|---|---|
| Product name | “Haidilao’s best lobster set meal” |
| price range | 298-398 yuan/serving (differences between cities) |
| Contains ingredients | Boston lobster (about 500g), 4 kinds of side dishes, special dipping sauce |
| Supply time | Limited to 20 servings per day (varies by store) |
| Special services | Free processing and professional shrimp peeling services |
3. Consumer evaluation analysis
Nearly 2,000 reviews from major platforms have been collected. The key data are as follows:
| Evaluation dimension | Positive rating | Main comments |
|---|---|---|
| Freshness of ingredients | 92% | “Lobster is full of meat” and “freshly caught and cooked” |
| Service quality | 88% | “Careful service when peeling shrimp” “Professional waiter” |
| Cost-effectiveness | 75% | “More expensive than the seafood market but worry-free” “Suitable for parties” |
| waiting time | 65% | “Limited supply is hard to grab” “Advance reservation required” |
4. Industry Impact
The launch of this product triggered a chain reaction in the catering industry:
1.Competitors follow up: Xiabuxiabu, Xiaolongkan and other brands have announced tests of similar products within a week.
2.supply chain changes: Domestic lobster wholesale prices increased by 15%, and supply from major producing areas increased by 30%
3.consumer trends: Meituan data shows that search volume for “hot pot + seafood” increased by 210% month-on-month
5. Expert opinions
Catering industry analyst Li Min pointed out: "Haidilao's move has successfully broken the boundaries of the hot pot category. Through the combination of 'high-end seafood + people-friendly service', it has not only increased the unit price per customer, but also maintained the brand's warmth. This innovative model may reshape the competitive landscape of the hot pot market."
6. Future Outlook
According to insiders, Haidilao plans to promote the lobster set meal to 300 stores across the country before the National Day, and may launch an upgraded version that includes king crab. Continuous product innovation and service upgrades are opening up a new growth curve for this hot pot giant.
The statistical period of the data in this article is: September 1 to September 10, 2023. The data sources include Weibo, Douyin, Xiaohongshu, Meituan and other public platforms.
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