How to open a Taobao store: 10 days of hot topics and practical guide
As the e-commerce industry continues to heat up, opening a Taobao store has become an entrepreneurial choice for many people. Combining hot topics and hot content across the Internet in the past 10 days, we have compiled a structured guide to help novices get started quickly.
1. Recent hot topics in the e-commerce industry (2023 data)
| Ranking | topic | search volume | Relevance |
|---|---|---|---|
| 1 | The difference between personal store and corporate store | 485,000 | high |
| 2 | How to play a store with no supply of goods | 321,000 | high |
| 3 | Short video delivery skills | 287,000 | in |
| 4 | New store traffic support policy | 253,000 | high |
| 5 | Niche blue ocean categories | 189,000 | in |
2. Core steps of opening a store
1. Registration and Certification
• Register a Taobao account using your mobile phone number
• Complete Alipay real-name authentication
• Submit ID photo (individual store) or business license (corporate store)
2. Basic store settings
| Project | request | Things to note |
|---|---|---|
| Store name | 2-20 characters | Avoid using sensitive words |
| Store logo | 800×800 pixels | Transparent background recommended |
| Main categories | Need to choose accurately | Affect subsequent traffic distribution |
3. Product selection strategy (recently popular categories)
According to big data, the following categories have performed outstandingly in the past 10 days:
| Category | growth rate | Competition |
|---|---|---|
| Pet smart products | +67% | medium |
| New Chinese Clothing | +53% | high |
| Camping portable equipment | +48% | low |
3. Key operational indicators
New stores need to focus on the following data:
| indicator | health value | Optimization method |
|---|---|---|
| click rate | ≥3% | Optimize the main image and title |
| conversion rate | ≥1.5% | Improve the details page |
| DSR score | ≥4.7 | Improve service quality |
4. New trends in traffic acquisition
The three most effective ways to attract traffic recently:
1.Browse content marketing: Average daily exposure increased by 120%
2.Live slice distribution: Short video conversion rate increased by 40%
3.Accurate crowd tags: Targeted promotion through "Taobao"
5. Frequently Asked Questions
Q: How much start-up capital is required?
A: Depending on the category, it is recommended to prepare 3,000-20,000 yuan, including deposit (1,000 yuan for most categories), initial purchase, operating tools, etc.
Q: How long does it take to place the first order?
A: Data shows that 72% of new stores achieve their first order within 7-15 days. It is recommended to start promotion after basic optimization in the first 3 days.
Through the above structured data and practical suggestions, I believe you have a clear understanding of opening a Taobao store. Remember to continue to pay attention to new platform regulations and market changes, and I wish you success in your e-commerce business!
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