How to find clients when selling a house: 10 days of hot topics and practical strategies
In the current real estate market, finding accurate customers quickly is the key to successfully selling a house. Combining hot topics and hot content across the Internet in the past 10 days, this article has compiled a set of structured solutions for you to help you reach potential buyers efficiently.
1. Analysis of recent real estate market hot spots (data in the past 10 days)
| hot topics | Discussion popularity | Related customer groups |
|---|---|---|
| Mortgage interest rates cut | ★★★★★ | Buyers who are in urgent need of their first home |
| School district housing policy changes | ★★★★☆ | family with children |
| Second-hand housing transaction tax incentives | ★★★☆☆ | investment buyer |
| Home office space needs | ★★★☆☆ | young white-collar workers |
| Old community renovation plan | ★★☆☆☆ | improvement buyer |
2. Six efficient channels for finding customers
1.Accurate delivery on online platforms
| Platform | Advantages | Suitable for housing |
|---|---|---|
| Shell/Lianjia | High customer quality | Mid- to high-end residential |
| Anjuke | Heavy traffic | Just needed apartment type |
| Douyin local life | Many young users | Small apartment/LOFT |
2.social media operations
Recent data shows that Xiaohongshu’s real estate topic has a weekly growth of 23%. It is recommended to produce: - VR videos of housing listings - Illustrations of surrounding supporting facilities - Transaction case stories
3.Deep cultivation of offline channels
| channel | conversion rate | Implementation points |
|---|---|---|
| Community station | 8-12% | Paired with convenient services |
| shopping mall booth | 5-8% | Key weekend periods |
| Intermediary cooperation | 15-20% | Create tiered incentives |
3. Customer portraits and speech templates
Match three types of high-intent customers based on hot topics:
| Customer type | core needs | key words |
|---|---|---|
| newlyweds | School District + Transportation | "This apartment can be admitted to XX Primary School in 2024" |
| retired people | Medical + Quiet | "8 minutes walk to a tertiary hospital" |
| Entrepreneur | Space + cost performance | "The floor height is 5.4 meters, which can be used as a double-floor office" |
4. Data on recent successful cases
| Transaction case | Customer acquisition channels | Transaction cycle | premium rate |
|---|---|---|---|
| Two-bedroom apartment in Shanghai inner ring | Douyin live broadcast | 9 days | 102% |
| Hangzhou school district room | Parents community | 14 days | 105% |
| Chengdu loft | Xiaohongshu planting grass | 21 days | 98% |
5. Action List (7-Day Plan)
1. Housing information on 3 platforms updated daily
2. Produce 2 short videos (released during morning/evening peak hours)
3. Participate in 1 community event
4. Follow up with 3 groups of recent consulting customers
5. Analyze 2 competing product transaction cases
By combining hot topics, precise channel selection, and standardized service processes, you can quickly build a customer funnel in the current market. It is recommended to review channel performance every week and dynamically adjust customer acquisition strategies.
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