How to start an online store? 10 days of hot topics and practical guides
In today's digital age, online stores have become a popular choice for starting a business. Combining hot topics and hot content across the Internet in the past 10 days, we have compiled a structured guide for you to help you quickly start and operate a successful online store.
1. Trend data of popular online stores in 2023
| Popular categories | search volume growth rate | average profit margin |
|---|---|---|
| Environmentally friendly household products | 78% | 45-60% |
| healthy snacks | 65% | 35-50% |
| Pet smart products | 112% | 50-70% |
| National fashion clothing | 89% | 40-55% |
2. Five key steps to start an online store
1.Product selection strategy: Choose your product lines based on the hot trends mentioned above while taking supply chain stability into consideration.
2.Platform selection: Taobao, JD.com, and Pinduoduo are the mainstream platforms, and Douyin stores and Kuaishou stores are growing rapidly.
| platform | Entry fee | Traffic characteristics |
|---|---|---|
| Taobao | 1,000 yuan deposit | Mainly search traffic |
| Douyin store | 0 yuan to settle in | Content recommendation traffic |
| Pinduoduo | 1,000 yuan deposit | Group social traffic |
3.shop decoration: Professional main image design and detail pages can increase the conversion rate by more than 30%.
4.Traffic acquisition: The three most effective ways to attract traffic in recent times:
| method | cost | Effective time |
|---|---|---|
| Short video delivery | low-medium | 1-2 weeks |
| Live delivery | Medium-High | immediate |
| Private domain traffic operation | Low | 3-6 months |
5.customer service: The response speed is controlled within 30 seconds, and the return rate can be reduced by 25%.
3. Recent popular marketing strategies
1.AI customer service application: Recent data shows that the consultation conversion rate of stores using AI customer service has increased by 40%.
2.Short video planting: Douyin’s #goodthings recommendation topic has seen an increase of 230 million times in the past 10 days.
3.Membership marketing: 90% of stores with high repurchase rates adopt a membership points system.
| Membership level | Discount strength | Increased repurchase rate |
|---|---|---|
| Ordinary member | 9.5% off | 15-20% |
| Premium Member | 12% off | 30-45% |
| Diamond Member | 25% off | 60-80% |
4. Solutions to common problems
1.What to do if the traffic is low?Three methods that have been tested recently are effective: optimizing title keywords, participating in platform activities, and cooperating with experts.
2.How to solve the problem of low conversion rate?Recent data shows that increasing video display, providing trial packages, and optimizing price strategies are most effective.
3.Inventory management woes?The use of ERP systems can reduce the error rate by 90%. Recently popular systems include Wangdiantong, Guanyi Cloud, etc.
5. Success case data
| Store type | Start-up capital | monthly sales | critical success factors |
|---|---|---|---|
| Small household items | 30,000 yuan | 250,000 | Short video content marketing |
| healthy food | 50,000 yuan | 480,000 | Private domain traffic operation |
| pet supplies | 20,000 yuan | 180,000 | Accurate product selection |
6. Action recommendations for the next three months
1. Pay attention to Double 11 preparations: The platform has begun to attract investment and prepare inventory and materials three months in advance.
2. Lay out short video content: Publish at least 1 product-related short video every day.
3. Establish a private domain traffic pool: import customers into WeChat for long-term operations.
Online store management requires continuous learning and adjustment of strategies. The structured data and recent hot trends provided in this article hope to help you stand out in the highly competitive e-commerce environment. Remember, success = correct direction + continuous efforts + timely adjustments. I wish your online store a prosperous business!
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